Learn to cope with rejection…

By Pursehouse – follow me on Twitter.

No one likes being rejected. Just ask sixteen year old me; a few stone heavier, one god awful haircut after another and no longer able to use the British judicial system as an excuse as to why I was still a virgin.

No matter who you are or what you do, we all have to face rejection from time to time and it’s how you react to that dismissal that can really result in your true colours shining through.

This blog post has been inspired by an artist who recently took some rejection rather badly… rather badly indeed.

As you may know, here at Sentric one of the things we do for our artists is get their music on TV/adverts/movies/games worldwide and as of late we appear to be doing a decent job of it. As well as currently seeing our catalogue used on a daily basis on UK primetime TV, we’ve had adverts in Russia and Ireland over the past month and our music has featured on promos for Channel 4, Film Four, ESPN and Channel 5 (plus a whole host of stuff synced in the USA as well).

Now our clients have an expectation of us – they basically want good, exciting music that is recorded to a high standard. There are also a few more technical specifications which I won’t bore you with here, but needless to say; if it doesn’t tick all the boxes then we quite simply can’t pass it on to our clients. If we do, they’ll be annoyed at us and will stop giving us these lovely opportunities. I believe the term is to ‘piss on ones own doorstep’.

You can probably see where this is going, because you’re a clever bunch.

After declining some sync submissions due to the production quality not being up to scratch, an artist’s manager kicked up a right old fuss. Some emails went back and forth and whilst I bit my lip, suppressed my ‘inner northerner’ and retained a level of professionalism the conversation finished with said manager informing us that he was going to (and this is verbatim)…

“…using all major network sites (Face Book/Twitter/MySpace etc)to let people know ‘her views/opinion’ on your company. Her My space alone has 8,000 fans.”

(FYI – at the time of writing artist has 63 followers on twitter and 100 fans on Facebook)

So potentially due to us simply ‘doing our job’ there may be someone out there slagging us off to the high hills because their music didn’t reach the standards that are set by our clients and this is rather frustrating. Luckily for me on this occasion having 8,000 MySpace fans is currently about as valuable as owning real estate in Greece so I’m confident it’s not going to tarnish our brand too much.

If, when [INSERT BRAND NAME HERE] came back to me saying that the tracks I’ve submitted for their advert didn’t tickle their fancy, I just emailed back calling them a buffoon who clearly needs to get their primitive ears looked at, then that’s not going to do much for that relationship moving forward.

Or if a PRO informed us that the last batch of submissions we made to them was missing a vital piece of information so therefore they couldn’t be processed, we just emailed them back a humorous picture of a baby which appears to be giving them the finger, that’s not going to resolve anything either.

If the person rejecting you has the power to effect your career or business, then you’re best off asking them what you can do to make sure it’s not rejected again in the future. If you’re too proud to do that then you’re an arse who is going to struggle to ever achieve much at all, never mind in the music industry.

We do it daily – if an artist emails telling us why our website is rubbish and what would make it better; then we inform the development team and look to include it in the next release if it makes sense. If we didn’t do that then we’d still be on the website we had back in 2007 which was an awful shade of diarrhoea brown and was about as user friendly as Windows Vista on a bad day.

Less sour grapes and more constructive coconuts everyone.

Feel free to constructively call me a tit in the comments section below.

What I’m listening to this week – Purity Ring, Loved Ones & Low Duo.

What I’m reading this week – Mother Night by Kurt Vonnegut

Hope you’re all as lovely as ever.



~ by Sentric on June 26, 2012.

3 Responses to “Learn to cope with rejection…”

  1. great blog well said

  2. ‘no longer able to use the British judicial system as an excuse as to why I was still a virgin’ – HAH!

  3. […] 6) Be patient and be able to handle rejection Be aware that *a lot* of the music industry are fighting to land these sync placements and competition is huge. A good example of this is our artist Kowalski (pic) – we were working with these cheeky Northern Irish chappies for three years with no notable sync success (not without me trying I should stress) and then within the space of six weeks landed them three, all worth substantial amounts of money. If your music is truly good enough, then the opportunities will come given time. If you don’t land anything and handle that rejection like a six year old being told he can’t have anymore Sunny Delight then you’ll ever-so-quickly discover no one will reply to your emails any more. Further reading: Learn To Cope With Rejection. […]

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