PR or Liar? – Sentric Music Blog 02/04/07:
Sentric Music Blog 02/04/07: PR or Liar?..
First of all, can I just point out the greatness of this weeks blog title?! What a pun!
Anyway, this weeks blog was influenced by myspace member ‘Matty’ who left a comment on last weeks blogs stating…
“(with regards to Enter Shikari) The scary thought is that they sold out the Astoria with only one single released! Them and the Arctic Monkeys in a fashion are good examples to young bands that if you proper work your arse off you can somewhere!”
(with regards to the Arctic Monkeys ) Here it seems that Matty has been sucked in hook line and sinker by the wonders of the PR company – truly powerful, all knowledgeable beings that twist and spin news to the delight of the great British public, and who are arguably some of the most important people in an artists roster.
The 3 most popular ‘myths’ at the moment are:
Arctic Monkeys: Not as grass-roots as everyone believes, they had help from the beginning and they themselves confessed that they were unaware what myspace was until the ‘phenomenon’ had already started rolling
Lilly Allen: Miss Allen had already had a previous deal with another label a few years previous and has had help from the start. Also it has been reported that her dad, Keith, is rather good friends with someone who works rather high up at the Observer Music Monthly
Sandi Thom: Sandi Thom had released ‘Punk Rocker…’ previously but it did fuck all, all this bollocks about the webcasts she did receiving 250,000+ views is nonsense. The expensive streaming company she used refuses to say the exact number of viewers she had saying that they ‘don’t know’, but they can tell you the percentage split of where in the world they were watching from!? (How do they figure that one out then?!)
These are brilliant examples of the power clever PR can have on an artists career, they can also help with damage limitation. Take Britney Spears for example, she’s basically gone mental but the PR machine went into overdrive with stories that had angles such as ‘She’s had so much pressure with the babies’, and ‘Her divorce really effected her’, ‘She still loves Justin’ etc. If that was any regular person we’d think they were a compete moron, but the PR has made her mental breakdown into a human interest story similar to that of a sack of kittens being saved just before they were drowned in the local canal.
A friend of mine penned this great term in a presentation she gave the other day, she described the current industry as an ‘ametromedia industry’ – basically saying there are so many channels for news to be accessed currently, the ‘art’ of PR becomes incredibly difficult as within a matter of hours, the whole world can know about a juicy bit of gossip.
But hold up! I hear you cry, it’s all good you telling us what not to do when we’re famous, but how do we become famous? Well keep on reading young ‘en;
Max Clifford – what a guy – stated the top 10 tips for becoming famous:
1. Appear on a reality series
2. Enter a talent contest
3. Be abysmal on a talent show
4. Gain fame by association
5. Date a celebrity
6. Flaunt your body
7. Date a Royal Family member
8. Make a home sex video
9. Be a success on MySpace
10. Be in the right place at the right time
I love the blasé statements that are number 9 and 10 – alight Max, I’ll get onto bedding Princess Fergie, writing some songs about it then slapping them up on myspace… idiot.
So in conclusion, a good PR company could arguably make you more sales then a record company can in today’s ‘ametromedia’ industry. So think twice before sending all them demo’s you spunked your last £70 on getting printed to just record labels…
What I’m listening to this week The Idiot Rate and Muse (Invincible is simply brilliant)