Five and a bit things bands should probably start doing in 2013

By Pursehouse – follow me on Twitter.

So you may have noticed it’s a new year, which is nice. For some reason our psyche has this foible of letting us think that because the year ends in a different number now compared to what it did not so long ago that we can change elements of our characteristics which we find undesirable within ourselves despite us essentially being exactly the same person we were in early December.

Bit odd really; we never think “Right, Simon, it’s the 19th May, time to stop eating so much chocolate and cut down on caffeine

Anyhow, in the spirit of this I thought I’d do a post which mentions a few of the things I come across on pretty much a daily basis which bands/artists/musicians etc are still doing which would take no time at all to correct and result in a much nicer experience for their fans and for people like me who might want to work with their music.

On a side note; Blimey this horse is quite high isn’t it? At least it means I don’t have to climb much to get onto my pedestal mind…

And so we begin.

1)   Get your Facebook profile sorted out please

Facebook has pretty much become the go to destination when I come across an artist I want to know a bit more about. There are a number of things you need to do to make sure you are in tip top order…

1a) Get your URL sorted please

If your Facebook URL is something eye-wateringly mammoth like http://www.facebook.com/OMGWTFLMAO/thisisthebiggestURLeverisitnot/blimey/howmuchlongercanthisgoonefor/pleasesendhelp then all you need to do is simply go to www.facebook.com/username and make it nice and short.

TIP try to make it the same as your Twitter/SoundCloud/Vimeo usernames so there’s a nice be of consistency. That’s why if you whack ‘/sentricmusic’ after any of those sites you’ll find little old us.

1b) Have your music on there please

Bit odd I have to include this as you’d expect everyone to have their music available to listen to, but surprisingly not. I come across many Facebook band pages that don’t have their ditties up there.

There’s many widgets you can use; ReverbNation, BandPage, BandCamp are the most popular three. Here at Sentric we use ‘Topdeejays’ which links to our SoundCloud account (have a gander here).

1c) Don’t make me ‘Like’ your page in order to listen to your music please

This is a terrible, terrible, terrible thing to do. If I like your music, I will ‘Like’ your page. If you make me ‘Like’ your page then I won’t listen to your music and therefore will never know if I actually like it or not.

PEOPLE WHO DO THIS: Before you start typing your angry reply to the above, I assure you it’s not just me who feels this way. A lot of people do, so don’t shoot the messenger. Just think of me as your gobby guardian angel delivering worldly advice in a dulcet northern accent.

2) Get your branding sorted please

BOOKMARK THIS LINK: The Ultimate Social Media Image Sizing Cheat Sheet

That amazing link tells you what sizes all the customizable elements of your Facebook/Twitter/YouTube/LinkedIn/Pinterest profiles are.

If you’re rubbish with Photoshop or design yourself, I’d strongly suggest thinking about spending some money on a graphic designer to come up with some branding for you. You should be able to get a decent designer for a couple of hundred quid, or alternatively get a graphic design student to do it for free if they need work for their portfolio.  Logging on to an artists’ page for the first time to find a really distinct bit of branding genuinely results in a great first impression because people are fickle like that.

3) If someone says something nice about your music, tell me about it please

You obviously think your music isn’t too shabby (I hope) so therefore your biased hyperbole is no good to me.

Quotes from reputable sources such as traditional press or known music websites/fanzines are great. You don’t need to put full reviews up; just choice pull quotes which show that the right people are both hearing your music and, more importantly, enjoying it.

Also mention any significant radio airplay you’ve received in the past as that’s always a turn on to read. “Our single XXX was played by Huw Stephens on BBC Radio 1 and Lauren Laverne on BBC 6Music as well as a number of regional BBC stations” etc.

Basically: Tastemakers respect tastemakers’ tastes. Tasty.

4) Realise how important first impressions are when contacting someone and treat it with the respect it deserves please

You can make or break a relationship before you’ve even said hello, so make sure you do that properly eh? I wrote a full blog on this not so long ago so be sure to read 10 Tips On Proper Email Etiquette For Bands.

5) Keep abreast of the industry that you’re trying to make a living out of please

The internet is awash with a number of free resources which will tell you what is happening in the business we call music.

The CMU Daily, Music Week, Record Of The Day and The Generator all do mailouts that include anything newsworthy you might want to cast your eye upon. If you can’t muster up the motivation to read then CMU also do a monthly podcast, which you can listen to.

There you go. Happy New Year and all that – I’m off to drink some coffee and eat some chocolate.

What I’m listening to this week: Coco Morier, The Good Natured, Haerts and Pariis Opera House.

What I’m reading this week: Any Human Heart by Willliam Boyd

Hope you’re well,

Pursehouse

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~ by Sentric on January 2, 2013.

12 Responses to “Five and a bit things bands should probably start doing in 2013”

  1. Reblogged this on BeatsOnToast and commented:
    Some clear simple points to take on board from the Sentric Music Blog

  2. great blog, cheers for this
    Vicky:::)
    AmP
    representing
    “the matinee idles”
    http://www.facebook.com/thematineeidles

  3. Reblogged this on The Beardy Writer and commented:
    Great article, and I especially approve of the featured SoundCloud link. Pariis Opera House, eh? *Cough Self-Promotion Cough*

  4. [...] Five and a bit things bands should probably start doing in 2013. [...]

  5. Another great post and thanks for linking to our blog Simon, if anyone wants to sign up for our fortnightly email then you can sign up here http://www.generator.org.uk/node/20495

  6. Ha! I’m glad you said please.

    Would it be too much to ask for bands to stop using flash websites, and perhaps just flash elements?!

  7. great blog. thank you from all at Birdeatsbaby. x

  8. Love the featured track!

  9. [...] reading: “My Perfect Demo Submission” (for the selling yourself bit) & “Five & a bit things bands should probably start doing” (for the online presence [...]

  10. [...] FIVE STAR ADVICE (AND A BIT) – Those wonderful people over at Sentric Music have produced another top notch blog post with advice for musicians. This time it’s ‘Five and a bit things bands should probably start doing in 2013‘ and it’s well worth a read. Check it out here. [...]

  11. I agree with news blast 23 great advice, branding is vital as is a good Facebook page. As you say always keep up to date with what is happening as things can move quickly.

  12. Funny and Informative. Kinda blogosphere equivalent to being told to tidy up your bedroom :-)

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