7 things I want from your Facebook page…
Facebook. You’re on it. I’m on it. The vast majority of people who are ever going to show even the slightest bit of interest in your music whatsoever are on it. So you’d better ‘do’ it right eh?
Judging by the amount of emails I receive from musicians trying to flog their wares to me, it appears Facebook has now become the default destination for an artists’ social media presence which I’m all for. Despite my incessant joie de vivre; if you had asked me a year or so ago what I thought about Facebook as a tool for musicians I would have told you it still had some substantial flaws which now appeared to have been fixed by various apps and plug ins.
So, as ever, this blog has been written like all my other blogs have – basically this is what *I personally* want to see from your Facebook page as someone in the industry. I’ve no doubt there will be other posts out there which will delve into the nitty gritty features of Facebook Insights and what not, but you’re not going to find them here. Just a good few tips which, if followed, will stop me from shouting at my computer because after ten minutes of browsing I still can’t actually find where to listen to your goddam music.
- 1) Sort out your Facebook URL
Have you got one of those Facebook web addresses that goes on longer than an aristocrats full name? If so all you have to do is head over to www.facebook.com/username and within seconds you’ll have a nice clean succinct URL. I’ve done it, that’s why ours is www.facebook.com/sentricmusic and not www.facebook.com/pages/OMFG/WTF/ROFL/ShouldHaveReadSentricsBlog/FENTON!
- 2) Utilise plugins so I can listen to your music
You’d be shocked and appalled by the amount of artists’ FB pages I mosey on across to only to discover that they’ve not actually put any of their music up there for me hear. It’s baffling. Currently for my money there are three strong apps you should look at using
If you already have an account set up with one of these guys then utilise their app. They all do their job wonderfully and allow me to listen to your ditties.
- 3) NEVER, EVER, EVER make me ‘Like’ your page to listen to your music
I hate this. Don’t do this. There is a strong chance I will just leave your page and not listen to anything if you make me do this. Sorry, but it’s the truth.
I understand why you do it; I truly do, so let’s meet in the middle and compromise:
Let me stream at least one track without commitment, but if I want to hear to more because I’ve enjoyed that song then it’s okay to make me ‘Like’ the page in order to listen.
That’s fair isn’t it?
- 4) Include Tour Dates
Pretty basic stuff, but again, you’d be surprised the amount of pages I come across which doesn’t include this info. The plugins mention in point two should offer this, if not then check out the Songkick App which is rather lovely (as modelled by Antonio Lulic).
- 5) Include information on who you work with
If you have a manager, an agent, a lawyer, regional press, national press, online press, butcher, baker, candlestick maker then list them so I know who believes in your music enough to put their name to it. You don’t have to list their contact details, or even their name if they don’t want you to, but at least the company. Seeing that an artist has a team around them instantly makes them more attractive to work with.
- 6) Let me see what you look like
Good up to date photos or a video will do nicely here please. If I’m spending a day rooting through new music I’ll always watch a music video before streaming a song because a) in theory it should be one of your strongest songs or else why on earth would you go to the hassle of making a video for it? And b) I get to see what you look like. If you look like this gent Heino then I may move on (or fall in love with you instantly):
- 7) Keep your fans and your friends separate
This is a side note which doesn’t really affect me on a day to day basis as a casual observer, but if you have your personal account and your artist account then don’t be that person who posts the same thing all the time on both. No one likes that.
If your friends chose to ‘Like’ your artist page then fool be them; you can spam the hell out of them with your musical shenanigans, but in the grand scheme of things remember that your friends aren’t your fans. The ones who want to know about your lunch via a status update where you showcase your rapier wit may not want to know about your day in the studio where you “lost my tuner LOL’.
There you go – follow those steps and I’ll be a happy bunny. Feel free to agree/disagree via the usual channels.
What I’m reading this week: 1Q84 (Parts 1 & 2) by Haruki Murakami