7 things I want from your Facebook page…

By Pursehouse – Follow me on Twitter.

Facebook. You’re on it. I’m on it. The vast majority of people who are ever going to show even the slightest bit of interest in your music whatsoever are on it. So you’d better ‘do’ it right eh?

Judging by the amount of emails I receive from musicians trying to flog their wares to me, it appears Facebook has now become the default destination for an artists’ social media presence which I’m all for. Despite my incessant joie de vivre; if you had asked me a year or so ago what I thought about Facebook as a tool for musicians I would have told you it still had some substantial flaws which now appeared to have been fixed by various apps and plug ins.

So, as ever, this blog has been written like all my other blogs have – basically this is what *I personally* want to see from your Facebook page as someone in the industry. I’ve no doubt there will be other posts out there which will delve into the nitty gritty features of Facebook Insights and what not, but you’re not going to find them here. Just a good few tips which, if followed, will stop me from shouting at my computer because after ten minutes of browsing I still can’t actually find where to listen to your goddam music.

  • 1) Sort out your Facebook URL

Have you got one of those Facebook web addresses that goes on longer than an aristocrats full name? If so all you have to do is head over to www.facebook.com/username and within seconds you’ll have a nice clean succinct URL. I’ve done it, that’s why ours is www.facebook.com/sentricmusic and not www.facebook.com/pages/OMFG/WTF/ROFL/ShouldHaveReadSentricsBlog/FENTON!

  • 2) Utilise plugins so I can listen to your music

You’d be shocked and appalled by the amount of artists’ FB pages I mosey on across to only to discover that they’ve not actually put any of their music up there for me hear. It’s baffling. Currently for my money there are three strong apps you should look at using

ReverbNation (as modelled by By The Rivers)

ReverbNation Facebook App

BandCamp (as modelled by Kowalski)

Bandcamp Facebook App

BandPage (as modelled by Bastille)

BandPage Facebook App

If you already have an account set up with one of these guys then utilise their app. They all do their job wonderfully and allow me to listen to your ditties.

  • 3) NEVER, EVER, EVER make me ‘Like’ your page to listen to your music

I hate this. Don’t do this. There is a strong chance I will just leave your page and not listen to anything if you make me do this. Sorry, but it’s the truth.

I understand why you do it; I truly do, so let’s meet in the middle and compromise:

Let me stream at least one track without commitment, but if I want to hear to more because I’ve enjoyed that song then it’s okay to make me ‘Like’ the page in order to listen.

That’s fair isn’t it?

  • 4) Include Tour Dates

Pretty basic stuff, but again, you’d be surprised the amount of pages I come across which doesn’t include this info. The plugins mention in point two should offer this, if not then check out the Songkick App which is rather lovely (as modelled by Antonio Lulic).

SongKick Facebook App

  • 5) Include information on who you work with

If you have a manager, an agent, a lawyer, regional press, national press, online press, butcher, baker, candlestick maker then list them so I know who believes in your music enough to put their name to it. You don’t have to list their contact details, or even their name if they don’t want you to, but at least the company. Seeing that an artist has a team around them instantly makes them more attractive to work with.

  • 6) Let me see what you look like

Good up to date photos or a video will do nicely here please. If I’m spending a day rooting through new music I’ll always watch a music video before streaming a song because a) in theory it should be one of your strongest songs or else why on earth would you go to the hassle of making a video for it? And b) I get to see what you look like. If you look like this gent Heino then I may move on (or fall in love with you instantly):

Heino. May he haunt your dreams/nightmares forevermore.

  • 7) Keep your fans and your friends separate

This is a side note which doesn’t really affect me on a day to day basis as a casual observer, but if you have your personal account and your artist account then don’t be that person who posts the same thing all the time on both. No one likes that.

If your friends chose to ‘Like’ your artist page then fool be them; you can spam the hell out of them with your musical shenanigans, but in the grand scheme of things remember that your friends aren’t your fans. The ones who want to know about your lunch via a status update where you showcase your rapier wit may not want to know about your day in the studio where you “lost my tuner LOL’.

There you go – follow those steps and I’ll be a happy bunny. Feel free to agree/disagree via the usual channels.

What I’m listening to this week: Daughter, Dry The River & Professor Penguin.

What I’m reading this week: 1Q84 (Parts 1 & 2) by Haruki Murakami

Stay tuned.

Pursehouse.

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~ by Sentric on November 28, 2011.

19 Responses to “7 things I want from your Facebook page…”

  1. this was very helpfull and think we only failed on one of the above.. ok maybe two but we will be sure to change them stright away!! thanks yet again for the quality info

    Matt
    TheOneTwos

  2. Very funny and informative blog. However – totally disagree with you there about the fans/friends.

    If a fan can’t relate to an artist, why the f*ck should he/she invest in them as an artist, let alone like their music?

    Music is territorial. Everyone likes to own an ‘undiscovered’ next best thing that no one’s heard about, and this is where a core network of friends that create a scene and spread the word.

    Music is a lifestyle thing and people buy into a character as well as the music. And whilst i agree with you you about NOT constantly spamming people I totally wouldn’t advocate keeping fans/friends separate.

    Treija*
    www,facebook.com/treija1

  3. Good advice. Worth mentioning you need 25 likes before you can get a custom URL for your page on Facebook.

  4. GREAT! TOOK THE ADVICE . I AM ON IT NOW!

  5. From the journo-ish side of things (though I imagine this applies also to promoters), having a dedicated promo photo gallery with decent sized photos of you as an artist is SO USEFUL.

    It lets us know we’re OK to use the images (promo photos having been cleared with the photographer for general use), lets us know it’s actually you – or who you want to say you are – in them, and since you can easily delete/add, that they’re hopefully recent-ish in date.

    The amount of artists who don’t have large, decent images of themselves online is staggering – yet I’m pretty sure most artists will know at least one friend with a good enough camera to take a snapshot, if not a pretty good go at a press shot.

  6. Re: photos of the band – what if you’re all really really ugly?

    Asking on behalf of a friend.

  7. Good useful advice from Simon, as ever, but I’m afraid I simply don’t have time for facebook anymore. Basically, I wish to promote our own site – nearly there with all necessary content now – and not Mark Zuckerberg’s. I don’t really understand why everybody wants to keep throwing stuff at facebook in the hope that it may stick and somebody will take notice. As I said, Simon’s advice is great for those of you still engaging with this behemoth, but, too much white noise and distraction on there folks; sorry, not for our band, or personally, anymore. Attention spans are very short, regrettably. Good luck tho. All best – Ant

  8. IF THE music s good it shouldnt matter what you look like! I showed my friends on facebook links to my music in the past and personally i did not get any responses just from a few good friends so I dont think it helps because people only go on their to chat. we need to gain a fan base by putting our music out to strangers. Soundclick.com is a website where everybody sees your music.

  9. Lynn: having much success using reverbnation at the moment. Quality comments from people who actually spend time engaging with the music and feeling so inspired to actually comment. It’s music focused, so, can’t help but attract a more pro-active, caring audience. We’ve actually sent a signed photograph of the band to a fan in France, as he had asked for one; so important to personally interact with ‘fans’ and more importantly, deliver! We are encouraging anybody who is generally interested in what we are doing to also e-mail us direct through our own site thereby improving engagement. It becomes a more personal experience and fosters enormous good will. Am also using soundclick but thinking of stepping await from that; 9 fans on there vs 11000 listens – not too peachy eh!

  10. The 25 likes part isn’t true for the URL. You just have to take a different route to make it work without that.

  11. One of the main reasons for pulling our band from facebook was the merger with Spotify. For those of us who have laboured hard, with love, talent and passion – and some not inconsiderable expense along the way – this was a final slap in the face. Bear in mind that Spotify returns to the ARTISTS/CREATORS about 1/100th – 1/1000th of a dollar per stream/click thru and this is not likely to improve. Also, after the F8 announcement by Messrs Ek and Zuckerberg that they were going to effect this merger (where was the consultation process? Did I miss a meeting?), I was admittedly very surprised at the rapidity of it. My dilemma has been that we’ve had changing line-ups over the years – not facebook or Spotify’s fault of course – but kept the same band name. Nothing wrong with that, but, seeing ‘older’ material suddenly appear on the facebook bandpage incensed me. Why? It totally screwed up my marketing efforts so I beat a hasty retreat within a couple of hours and fired off a salvo as I ‘left the building’. Add to which, after 2 years’ labouring on facebook to acquire 150 likes and about 200 listens, well, I’ve had markedly more success in a shorter time on reverbnation: an additional 500 listens and an additional 80 genuine fans on-board. Treating facebook as a ‘go to’ store for music is a huge mistake, learned from experience. Also, as helpful as Simon has been, it simply is not true that anybody whose anybody who will ever take an interest will be on facebook. I know of at least 4 pretty heavy players in the game who aren’t, and 1 very reluctant recruit; these guys have about 150 years’ combined experience in the business. Again, I wish you luck with it, but good old fashioned ‘wearing down of shoe leather’ and networking – in the physical world – will also go a very long way to getting you noticed (and its more personable and reliable). Hey, we got broadcast on the beeb for goodness sake, and how? On the strength of the MUSIC, NOT THE NUMBERS! And no, we don’t as yet have a team behind us to do everything, much as I could do with more support in that area. Remember, facebook is a social networking tool designed for tittle-tattle, it is not a music store specialist or arbiter of any kind of musical expertise/critique, it would seem. Be prepared to be disappointed with it, in the long run…

  12. Well from what I’ve learned from this I remade my page, it is now like these guidelines say it must be.

  13. Hopefully relevant to this article, musicians can add our Concerts tab (alternative to Songkick):

    https://www.facebook.com/concertin?sk=app_4949752878

    It should be easy to use as our design is very close to native Facebook Events.

    Btw totally agree with “Never ever force me like your page in order to..” whatever. It is a very common non-sense happening at many FB pages.

  14. Funny that Myspace covered 4/7 of those as soon as you signed up for an acct. Why did we all start using facebook again?

  15. [...] 7 choses essentielles qu’on attend de votre Page artiste Facebook [...]

  16. It has been very interesting reading all the comments. Some musicians use ‘Soundcloud’ ..I must say the sound quality varies depending on the quality of the recording made in the first place and some dependency on ‘myspace’ is still in evidence.

  17. 7 things ( must do) for musicians on Facebook

  18. Dear Sentric,
    Thanks you for your post, Most of us know that Facebook is a social networking internet site. But, lots of also use it systematically for business purposes. Other than connecting persons from totally different corners of the globe, Facebook also handles firm offers around vendors. A firm or any business can remain related to clients by way of Facebook pages. This not only aids in nurturing the by now present commerce connections, but also paves the way for obtaining recent contacts. Here we are discussing the ideas of representing a industry thru your Facebook web page.
    Thanks

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